urging; urging to do something
In a hortatory speech posted on his website, the actor urged all citizens to get out and vote on election day.
hortari (to exhort, encourage, urge, incite, instigate) (Latin)
While ploughing farms with bullocks, farmers say "HUR HUR;HORT HORT" to encourage bullocks to move ahead. This is HORTATORY. HORTatory and exHORTive both mean encouraging.